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Hyderabad, May 01st, 2016 : Kingfisher Premium - The King of Good Times, provided fans with a once in a lifetime opportunity to live their dream at the Kingfisher Bowl out Season 5, which kick started here at Inorbit mall, Hyderabadtoday. Taking the Cricket frenzy and excitement forward, Kingfisher provided 25 lucky fans a chance to bowl to three of their favourite Cricketers from Sunrisers Hyderabad. Cricketers Ben cutting, Bhuvneshwar Kumar, Ashish Reddy & Bariender Singh Sranwere seen displaying their fine technique batting off the pitch and having a delightful time interacting with enthusiastic fans from the city.

Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. 25 winners were selected through contests which took place through an on-ground activation. Three lucky contestants at the venue were given a wild card entry by participating in Kingfisher’s on ground digital activation- “The Kingfisher Celebrations Booth”. Each contestant was made to bowl three deliveries to their cricketers and stood a chance of winning exciting prizes. The huge crowd which had gathered at the venue went ballistic with each delivery bowled and were seen cheering both the contestants and the Cricketers alike. The Good times did not just stop there, as the finalists of the Kingfisher Bowl Out also experienced an initiative like never before, with ‘Kingfisher Super Chaser’, a digital cricket game powered by the Oculus rift.

Commenting on the occasion, Mr. Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited said, “Since the inception of this highly entertaining Premier T20 club Cricket tournament, Kingfisher Premium has been the Good Times partner to a majority of the teams. We have captured the essence of what the brand stands for with our much acclaimed campaign under the headline ‘Divided by Teams, United by Kingfisher’. The concept of Kingfisher Bowl Out was created to provide our consumers with a highly engaging experience which allows them to go head on with iconic players from these teams”.

Kingfisher Bowl Out has received an overwhelming response with a huge turnout. The KingfisherBowl Out is scheduled to take place across six cities - Hyderabad, Delhi, Bangalore, Jaipur, Puneand Chandigarh.

About Kingfisher Premium: Kingfisher is a young, contemporary and fun brand, which constantly reinvents itself to engage with its consumers in new, exciting ways. The brand is associated with some of the best music, style, food and sporting events, and lives up to its name of ‘The King of Good Times’.

Kingfisher’s association with sports began in 1988 with the prestigious Kingfisher Derby. Every year, the Kingfisher Derby crowns the best equine athlete and is a shining example of a great lifestyle sporting event in India. Kingfisher Premium has reflected the spirit of Good Times through associations with speed and thrill by partnering with the Force India Formula 1 Team. Kingfisher also associates with T20 cricket, by officially being the Good Times Partner to 7 teams – Mumbai Indians, Royal Challengers Bangalore, Sunrisers Hyderabad, Rising Pune Supergiants, Delhi Daredevils and Kings XI Punjab.

Kingfisher is also associated with India’s most famous football club and top flight team in the I-league – East Bengal. F.C, since 1998. Kingfisher East Bengal F.C were winners of the prestigious ASEAN Club Championship 2003.

Kingfisher has also been instrumental in introducing the Indian audience to some of the most prominent music from across the globe. Since 2014, Kingfisher is also the Good Times Partner to Sunburn, India’s largest music festival, which features the likes of Armin Van Burren, Axwell along with several other renowned artists. Kingfisher keeps the Good Times vibe going on throughout the year with music events such as the Kingfisher Final Wave, that feature collaboration with various artists from across the globe.

In fashion, Kingfisher owns India’s most coveted and glamorous property - the Kingfisher Calendar. Introduced in 2003, the Kingfisher Calendar is a pioneer in fashion, glitz and glamour, which are synonymous with brand Kingfisher.

When it comes to delicious food and Good Times, Kingfisher has always satisfied people’s palette with gourmet cuisines paired with a cold pint of Kingfisher. Kingfisher’s love for experiencing new food has been seen with its notable associations with the Za Palooza fest, Farmer’s market and Soul Santé. From Cordon Bleu to Tandoori masala, exotic cuisine and local dishes, both always taste better with the King of Good Times.

About Kingfisher’s digital initiatives: Initiating, fueling, sustaining conversations and getting meaningful interactions remains to be the key challenge any brand faces on social media – Kingfisher is perceived as the benchmark in this space with consistently high levels of interactivity. As a result, currently the brand’s Facebook page proudly flaunts close to 7.5 million fans, making it one of the top brands on Facebook in India. On the other hand on Twitter, Kingfisher has a fair presence with about 70,000 followers. Though Twitter is a fairly new channel in the social media universe of brands in India, Kingfisher is perceived as a thought leader here and as a brand that listens to consumers, not just talk. This is reinforced by even some of the top global blogs on social media mentioning Kingfisher’s Facebook

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